Online dating has evolved into a mainstream activity, with a plethora of platforms catering to various preferences and demographics. The following statistics shed light on the prevalence, attitudes, and outcomes associated with online dating.
Table of Contents
Prevalence and User Demographics
- Around 40% of American couples first meet online (Stanford University, Reuben Thomas of University, 2019).
- Popularity of online dating is growing among adults in their 50s and early 60s (Pew Research, 2016).
- Younger adults under 25 age bracket remain the major users of online dating platforms (Pew Research, 2016).
- There were more than 33.9 million people using online dating tools in 2018, which is estimated to reach 37.5 million in 2023 (Statista Research, 2019).
- Globally, more than 57 million people use Tinder in more than 190 countries (Business of Apps, 2019).
- Membership subscription business model is the oldest model used by online dating apps (Toptal, 2019).
- Globally there are more than 7500 websites operating as online dating or marriage websites (Dating Advice, 2018).
- 5 out of 10 online daters are already in some relationship. (Dinner for Six, 2016)
- 11% of the online daters using services are already married (MNSBC, 2016)
- 13% of the online website users are living in urban areas. (ourdating journey, 2019)
- Online dater women desirability to find partner peaks at the age of 21(ourdating journey, 2019)
- Asian & Hispanic people most likely to marry outside their race in online dating (ourdating journey, 2019)
- 4 out of 10 people are highly favored people of the same ethnicity or race in online dating (ourdating journey, 2019)
User Attitudes and Behavior
- 60% of American people think online dating is a good way to meet people (Pew Research, 2016).
- 1 out of 5 online daters seek the help of others to make their profile effective on online dating platforms (Pew Research, 2016).
- Finding an exclusive romantic partner remains the most popular reason for using online dating tools in the US (Statista Research, Jan 2019).
- On average, online daters spend 22 minutes for every visit on a dating website (Coffee Meets Bagel, 2018).
- Total of 12 hours are involved on a computer for an online dater (Coffee Meets Bagel, 2018).
- One in twelve Americans use a dating mobile app or dating website (Coffee Meets Bagel, 2018).
- 7 out of 10 online daters go on a date with someone whom they met on dating mobile app or dating website (Coffee Meets Bagel, 2018).
- 74% of online daters feel that good communication is the best way to determine the chemistry between men and women. (ourdating journey, 2019)
- 60% of the online daters feel that 1st exchange is enough to fall in love when compatibility is high (ourdating journey, 2019)
- 6 out of 10 online daters feel that subpar grammar is a major turnoff. (ourdating journey, 2019)
- Fun is the major goal for online daters. (toptal, 2019)
- Generally online dating women perceive that the majority of the men are looking for sex on online dating apps. (psychologytoday, 2016)
- Men as online daters largely feel that they are more responsible for marriage (ourdating journey, 2019)
Economic Aspects
- The global online dating market size was valued at USD 8.9 billion in 2021 and is projected to register a CAGR of 6.9% from 2022 to 2030. North America is estimated to hold a major revenue share of more than 36% in 2022. The U.S. is positively contributing to the growth of market revenue. The presence of well-established online dating platforms such as Tinder, Bumble, Badoo, and others is one of the driving factors for market growth. (Grand View Research, 2022)
- The global online dating application market size was valued at USD 7,939.2 million in 2022 and is projected to grow at a compound annual growth rate (CAGR) of 7.6% from 2023 to 2030. (Grand View Research, 2022)
- The online dating industry had revenues of 2.86 billion U.S. dollars in 2022 and is projected to reach approximately 3.01 billion U.S. dollars by the end of 2023. (UseSignhouse, 2023)
- The worldwide online dating revenue reached $779 million in 2017. In 2021, the industry's revenue is poised to reach $1.02 billion. In 2020, the online dating industry generated a revenue of $2.23 billion the previous year. Experts project that the industry will reach $3.592 billion in revenue by the end of 2025. (Financeonline, 2023)
- The revenue in the Online Dating market is projected to reach US$2.98bn in 2023. (Statista, 2023)
- The average revenue per user of online dating worldwide was $7.81 in 2022, a decrease from $8.06 in the previous year. However, projections indicate that the ARPU per global user of dating apps will increase to $7.83 by the end of FY2023. (UseSignhouse, 2023)
- The average annual spending of an online dater was $243 in 2018. (Statista, 2023)
- Offline and online dating services alone are estimated to be worth a $3 billion industry in the US. (Statista, 2023)
- At least 10% of new online dating apps accounts are fake. (Statista, 2023)
- More than $1 Billion is the amount that Canadian and American lost to romantic scams since 2015. (Statista, 2023)
User Experience and Outcomes
- 48% of the online relations also end digitally via email (eHarmony, 2019).
- 1 out of 10 relations are quit by online daters in the first month (Dating Advice, 2018).
- Couple who meet via online dating apps or websites are more vulnerable to break up (Online.liberty pub, 2014).
- Online dating rejection can also lower self-esteem and lead to depression (Journal Body Image, 2017).
- eHarmony, the second major online dating app, is responsible for at least 4% of the marriages in the US (Dating Advice, 2018).
- 4 out of 10 people using online dating tools meet their online partner (ourdating journey, 2019)
- Higher net worth (Income more than $250,000) men get 156% more mails as compared to men having less than $50,000. (Phacutal, 2016)
- 6 out of 10 online dater register on more than 2 online dating websites or apps. (ourdating journey, 2019)
Privacy and Security Concerns
- 53% of US online dating participants admit to lying in their online dating profile (OpinionMatters, 2016).
- 28% of the online daters have been contacted by someone who harassed them or made them uncomfortable (Pew Internet, 2013).
- 81% of online daters misreported their information in an online dating profile (Coffee Meets Bagel, 2018).
- Only 6% of the online daters are confident that online apps will protect their personal information (Survey Monkey, 2019).
- Online dating tools are particularly helpful for gay and homosexual individuals, especially where homosexuality is a punishable offense (BBC, 2018).
- 1 out of 10 sex offenders also a user of online dating tools (Phacutal, 2016)
- Horribly, 25% of the rapists use to find the victims on online dating websites. (Phacutal, 2016)
- 40% of the men lie about their career (Phacutal, 2016)
- 1 out of 10 people are willing to date people who are vocal racial bias in online dating (ourdating journey, 2019)
- Women online dater loves the countryside photos features show off tattoos or dogs etc. (Badoo, 2019)
- Men like countryside photos like gym, women in bikini or underwear (Badoo, 2019)
- Group photos are avoided by men as well as women on the online dating app’s profile. (Badoo, 2019)
The Biggest Dating Apps by Total Active Users in 2024
| Rank |
App |
Total Active Users (millions) |
| 1 |
Tinder |
530 |
| 2 |
Badoo |
318 |
| 3 |
Match.com |
96 |
| 4 |
Grindr |
27 |
| 5 |
Bumble |
11 |
| 6 |
Hinge |
6 |
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